How Leo AI Ads Transformed My Ad Performance
Whim Creative cut cost-per-call by 53% and nearly doubled revenue — by letting Leo rethink the entire funnel.
Funnel Structure: Before & After
Single campaign · Incentive = free sample for info
2-campaign system · Testing (interests) + Scaling (broad)
Side-by-Side Results
Single campaign. Free sample as lead magnet to capture info, then manual follow-up to book calls.
2-campaign system (Testing + Scaling). Sample repositioned as call-booking incentive.
Head-to-Head Comparison
“Before Leo, I was running a lead magnet funnel — giving away a free sample just to get someone's info, then trying to manually convert them into a call. It worked, but barely. Leo completely rethought the approach. The result? 16 booked calls at nearly half the cost. But what really set it apart was Leo holding me steady through the mid-campaign anxiety — the moments where I'd normally panic, blame my creatives, and kill the campaign early. Leo kept me in it. $14k closed, another $5k pending, and a system I can actually scale.”
Data sourced from Meta Ads Manager · Jan 2023 – Feb 2026